When the, "Cafetorium" (Cafeteria & Auditorium)  first launched, there was a distracting echo in the room based on the metal, glass and vinyl flooring.  I was tasked with finding a way to take the echo down through the use of a corporate environment exhibit.  

I researched and found a company named soundproofcow.com.  I negotiated a proposal and once agreed on price, we moved forward with a piece that spans 376 square feet.

Instead of simply placing a logo as the art, my creative team and I produced a typographic version utilizing words that coordinate to the core business of Midtronics.  Every word was hand placed, no generator software was used.